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State of Identity Podcast Series by Liminal

May 11, 2023

Measuring the reach of digital advertising and smartphone app performance is a difficult task made more challenging by tightening data privacy regulations. AppsFlyer GM Edik Mitelman joins host Cameron D’Ambrosi to discuss the current state of the consumer data landscape, how platforms must balance first- and third-party data usage, and why the death of cookies is a tremendous opportunity.